Understanding Social Media

Our email-based training course, Understanding Social Media, covers the “big four” social media platforms – Twitter, Facebook, LinkedIn, and Blogs – and how they can be used for the advantage of your business.  Emails are sent to you over a period of time, giving you the opportunity to work at your own pace.

Through the course, you will learn some of the key features of social media platforms, and some of the ways in which they can be used for your advantage, as well as some of the ways in which they have been wrongly used.

There are ten sections to the course:
Part One: What is Social media (this has been posted to the web here)
Part Two: Social media Strategy
Part Three: Twitter #1
Part Four: Twitter #2
Part Five: Facebook #1
Part Six: Facebook #2
Part Seven: LinkedIn
Part Eight: Blogs
Part Nine: Other Social Media
Part Ten: Monitoring & Strategy

Cost:
Standard: £15.00
For this you get the workbook for free at the end of the course, plus 30 minutes of “chat” – through Skype or Google Talk – telephone to discuss the material in the course, at any time from registration up till 2 weeks following the sending of the tenth email. The workbook contains updated versions of the ten emails in the course in a single pdf file, along with new sections on Influence in Social Media and Social Media Case Studies.  Part Two, Social Media Strategy, has also been extenisvely re-written and expanded.  You will also receive a discount voucher, giving you 15% off subscription to MediaGenius, an easy to use social media monitoring tool, for six months.

Premium: £60.00.
This gives all the features of the basic course, plus ongoing comments on your responses to the exercises throughou the course.  I believe that there is no right or wrong answer to any question of social media use, merely a more appropriate or efficient solution to a problem.  Therefore, it is not possible to mark coursework, but for the Premium course, I will provide comments on the answers you give, and you will have access to the sandbox areas specially set up for the course.

If you need additional assistance with any of the tasks in the course, I can discuss this with you by telephone, IM, or email, but there will be an additional charge for this; payment must be received prior to such consultations.

Everyone who takes the course will get a 10% discount on our Social Media Mentoring service (see here for details).

To register for the course, please visit http://katugascourse.eventbrite.com (payment taken by Google Checkout; separate tickets for Basic, Premium, and additional Consultancy).

Registrations are open until January 19th, 17:00 GMT.  Please note that the course is continuously updated to take account of changes in the functions of various platforms.